Black Friday vs Cyber Monday: Essential Marketing Guide

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Black Friday vs Cyber Monday: Essential Marketing Guide

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Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales.

Black Friday vs Cyber Monday: Essential Marketing Guide

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Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales. In this article we have cover some amazing marketing tips that pit Black Friday vs Cyber Monday against each other. It may seem like you should take the same approach with both, but that couldn’t be further from the truth.
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Not only are Black Friday and Cyber Monday customers dissimilar, but they expect different marketing tactics and shopping experiences.

Black Friday vs Cyber Monday Marketing: The Main Differences

Black Friday differs from Cyber Monday in a few ways. The first, most obvious difference, is that Black Friday has been around for a much longer span of time. In the past, Black Friday existed solely as a brick and mortar holiday when people would come out and wait in lines for hours.

Therefore, this has carried over to the internet age, where more people expect to get an experience (offline and online) than they would on Cyber Monday. This includes giveaways and raffles. That said, plenty of brick and mortar stores get in on the Cyber Monday fiasco, similar to how online stores take advantage of Black Friday.

The average Black Friday shopper is a younger female who may still live at home with parents. Think college students and early young professionals with more willingness to seek out deals because of their youth and budgetary constraints. The numbers show that these women make less than $75K per year and generally don’t have children.

Keep in mind, this is the average, so there are still plenty of men and women with children shopping during Black Friday.

Women still beat out men during Cyber Monday, but not by nearly as much. The main difference lies in their lifestyles. For example, Cyber Monday females are more often over 30 years old, employed and owning their own home. The chances of getting women with families spikes as well.

Considering much of the Cyber Monday shopping is done online, this makes sense, because these types of customers aren’t nearly as willing to brave the cold and wait in long lines.

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As for the smaller demographics and overall trends with Black Friday and Cyber Monday shopping:

  • Cyber Monday shoppers care more about pricing than brand. That’s not always the case with Black Friday shoppers.
  • Black Friday shoppers are far more likely to complete their shopping in physical stores as opposed to online.
  • Cyber Monday shoppers complete more research online. For example, they look at online reviews more frequently than the average Black Friday shopper, and more of them own smartphones and care about the operating system being used while shopping through a mobile device.
  • Regardless of sex, Black Friday shoppers are generally younger than 24 and without jobs and living with mom and dad.
  • An interesting metric is that both Black Friday and Cyber Monday shoppers use the internet in some way. Black Friday customers seem to love Pinterest, while Cyber Monday people are all about technology blogs and online magazines.

And Now… Essential Black Friday vs Cyber Monday Marketing Tips

1. If You Can Only Pick One, Go With Cyber Monday

Yes, both Cyber Monday and Black Friday online sales have been increasing over the past years. However, online stores see far more sales on Cyber Monday than they do on Black Friday. This might have something to do with the fact that some folks still see Black Friday as a brick and mortar day.

Regardless of the reasoning, you have a bigger piece of the pie to claim on Cyber Monday.

2. Don’t Just Test Your Site..Ensure Its Stability

It may not seem like keeping your site fast, functional and operational has anything to do with marketing. But that couldn’t be further from the truth. In fact, 58% of potential customers decided not to return to a brand during the holidays because of website problems.

This applies to both Black Friday and Cyber Monday, so we recommend spending extra money to boost your hosting plan, clean up the clutter, focus on landing pages and speed up the checkout process. Your website is the ultimate marketing tool. But a slow one, regardless of your deals, turns a happy shopper into a frustrated one.

3. Offer a Price Comparison on Your Site

This is particularly important for Black Friday, since more shoppers are used to researching online and understanding the differences in prices between your competitors and you. Not only that, but shoppers indicate 33% of the time that they take online comparisons into consideration.

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It may seem counter-intuitive at first, but providing the tools to compare with competitors at least gives you the benefit of keeping people on your own website. If you feel like your pricing is no match for other companies, we recommend at least implementing a comparison .

As always wishing you every success;
Barbara

By | 2017-07-25T11:23:45+00:00 November 29th, 2016|Marketing, Sale Events, Staff, Training|Comments Off on Black Friday vs Cyber Monday: Essential Marketing Guide