Since the 1870s, holiday window displays in New York have been a tradition. The tradition continues to present day as stores large and small create an awe-inspiring tapestry of decorative scenes, from the cute and cozy to the magnificent and dramatic.
Lord & Taylor: The Best and Brightest
For its 80th annual holiday display, Lord & Taylor transformed its Fifth Avenue windows into a whimsical journey as seen through the lens of enchanted snow globes, featuring over 60 variations throughout the display. Snow globes, and the animated figures playing within them, provide the unifying motif that pulls together the retailer’s five magical window scenes.
Macy’s Herald Square: The Perfect Gift Brings People Together
Photo: Diane Bondareff
Macy’s Herald Square brings people – and window themes – together. There are six windows lining the Broadway- facing side of Macy’s, each with its own theme. One focuses on the holiday tree as the centerpiece of family and home, and two show the holiday metropolis filled with life and activity as animal creatures enjoy the coming of winter in their own festive ways.
The third features a viewfinder through which visitors can take a better look at this panoramic winter scene, featuring Santa flying high above the city. The fourth gives a look into a holiday spectacular being staged in a giant theater, and the fifth focuses on transportation… all under Santa’s watchful eye, as he waves to the passersby. And the sixth depicts Macy’s Herald Square itself in miniature as shoppers dart by against a backdrop of Santaland and the giant Christmas tree.
Saks Fifth Avenue: Once Upon a Holiday
Each year, Saks Fifth Avenue’s display is made larger than life, thanks to its 10-story-tall theatrical light show that accompanies the 14-holiday window displays. But this year is a little different. First off, for the first time in its 94-year history, Saks is animating each and every one of the window displays. The displays all depict scenes from Disney’s animated film classic Snow White and the Seven Dwarfs. It’s a first-time collaboration with Disney. Probably the stylistic highlight of the display is the rich fairytale dress gowns Saks commissioned Alberta Ferretti, Naeem Khan, Monique Lhuillier, and Marchesa to design.
Bloomingdales: The Greatest Showman
This year, Bloomingdales’ windows also feature a movie tie-in, this one with the upcoming holiday release of “The Greatest Showman,” a musical depicting the life of P.T. Barnum and starring Hugh Jackman. Bloomingdales partnered with some of its best designers to assemble one-of-a-kind items inspired by the movie, many of which are featured in the circus themed window displays. And Swarovski created crystal-themed images bring glisten and sparkle to this circus wonderland.
Tiffany: A Tiffany New York Christmas
At Tiffany’s, each window features a wintry scene accented with the jeweler’s signature flair. Each window showcases the elegance of giving a Tiffany gift, from a diamond studded Christmas tree to a holiday table setting complete with jewel-filled Christmas crackers, champagne, and cakes.
Traditional winter accessories like woven hats, scarves and earmuffs, are given the Tiffany touch, using the iconic brand color to pull together each of the holiday scenes. (The 5th Avenue store also just made it possible to actually have breakfast at Tiffany’s in its just-opened Blue Box Cafe, fulfilling many the dreams of many women.)