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Gen Z loves digital shopping tools — and physical stores
Move over millennial's, Gen Z is snapping at your heels. And retailers should take note.Retailers looking to capture share of wallet and brand loyalty from Gen Z – the most digitally- and socially-engaged generation to date — need to step up their focus on new ways of engagement. But they also should pay attention to their physical stores.That’s one of the key takeaways of new research from Accenture, which found that one of the ways to Gen Z’s heart is through enhanced digital tools, such as the ability to purchase directly via visual social platforms, including YouTube, Facebook, Instagram and Snapchat.At the same time, the study revealed that retailers should not neglect the physical store. Sixty percent of Gen Z shoppers still prefer to purchase in-store, and 46% will still check in store to get more information before making an online purchase. In the U.S., 77% of Gen Z respondents said that brick-and-mortar stores is their preferred shopping channel.The Accenture report, based on a survey of nearly 10,000 consumers across the globe, revealed some distinct shopping habits and preferences among Gen Z consumers, which make it imperative for retailers to further rethink and redesign their digital shopping capabilities and methods, according to Accenture.