I’ve heard from a  number of you that you enjoyed our Mother’s Day post. You took many of the ideas we shared with you to heart and things went very well. Congratulations!

Here are 7 Father’s Day Marketing Ideas to get your creative juices flowing:

1. What do you buy the dad who has it all?  Stores and websites can make this process easier for customers looking to buy something for that special guy by offering a Gift Guide and selection based on a father’s interests.

2. Offer a special combination of products or services at a discount over each item purchased individually.

3. Create a virtual shopping event via FaceTime, Zoom or Skype for children to select items just for dad. This will bring spouses into the business that may also be looking for a gift. It may very well be a novelty shopping experience for the whole family.

4. Don’t forget to explain all your services: online shopping, curbside pick up, virtual shopping appointments with either you or your staff and if you’ve decide to open your doors: shopping by appointment in store.  

5. Remind everyone about your gift certificates.

6. Recognize customers or clients who are fathers with a special gift or e-Card.

7. Host a special Zoom event for fathers.  Everyone is on the Zoom bandwagon.  Make it a big event (and kid friendly) as to drive traffic and interest.

That’s it from Retail Makeover. Keep in touch.

If you have any questions, please let us know. Love to hear from you and how this is working.

Remember Steve and I are here to help you get through COVID-19 and how it has impacted your business? In light of the recent events we have put together a detailed COVID-19 Retail Emergency Strategy Survival Plan. Our survival plan is focused on what you must know and do if you want your Retail Business to survive through these uncertain times. For more information please write or call us to set up an appointment. At this time more than ever you want our winning approach to one-on-one business analysis and strategic emergency planning designed just for you and your business.

Barb & Steve