In a nutshell, yes it is.
Take note:
"There are many unique listening opportunities for retailers. Below is a framework for how retailers should think about listening through social media:
- In-Store Experience—Shoppers actively discuss their experiences at brick and mortar locations online. Find out what consumers are saying about shopping experience, employees, return policy, store layout, and more.
- Website—Understand how consumers are using your website regardless of whether or not you sell products online. Are they using it as an informational or coupon resource? If it is a transactional website, what are shoppers saying about the shipping charges and delivery windows?[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]
- Products—Learn how shoppers feel about your product selection, availability, pricing and quality, as well as private label brands.
- Marketing—From brand health ,to community relations to coupons and circulars, listening to social media gives retailers the opportunity to gauge awareness of corporate initiatives and marketing."
A Social Media “How To for Retailers" | Nielsen Wire , Have a look Barbara [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]