In a nutshell, yes it is.

Take note:

"There are many unique listening opportunities for retailers. Below is a framework for how retailers should think about listening through social media:

1. In-Store Experience—Shoppers actively discuss their experiences at brick and mortar locations online. Find out what consumers are saying about shopping experience, employees, return policy, store layout, and more.
2. Website—Understand how consumers are using your website regardless of whether or not you sell products online. Are they using it as an informational or coupon resource? If it is a transactional website, what are shoppers saying about the shipping charges and delivery windows?[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"]
3. Products—Learn how shoppers feel about your product selection, availability, pricing and quality, as well as private label brands.
4. Marketing—From brand health ,to community relations to coupons and circulars, listening to social media gives retailers the opportunity to gauge awareness of corporate initiatives and marketing."

A Social Media “How To for Retailers" | Nielsen Wire , Have a look Barbara [/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]