I came a cross an informative article, while browsing on LinkedIn I know will resonate with a handful of my readers. Do you own a family run business? Considering your options?
Either-way this is a must read!
Remember the good old days when continued Customer purchases were usually yours unless you didn’t fix a problem… 1st Generation Family Run Business Owners businesses grow from:
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Investing long hours of hard work and detailed attention to Customers
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Getting to know Customers through long conversations over dinners!
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Loyal Customers would tell business owners when something was wrong.
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These Customers would complain, even make a suggestion! And wait expecting to hear back from the owner, to tell them exactly how the problem would be remedied -then offer a discount or tangible evidence that the loyalty is appreciated!
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Lastly, where the business is Family-Run often you’ll find the 1st Generation Owners calling up the 2nd Generation (Employees) to demand that Customers problems are fixed immediately -Not just when “[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][they] get around to it”.
Learn more, here's the Link...
The Evolution of Customer Service in Family Owned Businesses
Best,
Barb
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