Q: What are some of the most effective ways to make the kind of display that will get customers sticking around the store longer.
A: A few ideas on displays that promote sales:
- Set up several feature areas in your store. Tables are best. These areas bring your store to life and are points of interest. They slow down shoppers.
- Use cross merchandise technique to showcase multiple items and how they work together. This creates interest in add on sales.
- Your sales staff should be trained to use these feature /cross merchandized display as a sales tool.
Q: What are some tips on putting up effective displays on a budget?
A: Many retailers still buy props for display set up. Not the right way to think. Everything you use in a display other than the actual fixture or table and may be the risers are for sale. I do not recommend retailers spend any money on props. If you have it, you sell it! What I do suggest is that within your display grouping you use multiple products and products with many heights to create flow and impact.
Q: How can a manager find inspiration for non-holiday themed displays?
A: The manager should be following a promotional calendar for each month. That’s 3 to 4 events happening in the store, more than enough activity to support their merchandising program other then holidays.
Q: Is there such a thing as too little or too much when it comes to displays?
A: Interesting questions. The display is always defined by the space provided. In my years of being a visual merchandiser and that’s 37 years, retailers struggle with this for sure. I would recommend hiring a VM. They are worth the money. Sales will go up for sure. But, in the mean time, bring more products out of the stock room make your store look lush!
Q: What should be the creative angle when the idea is to gin up sales?
A: Complex questions. Displays are the icing on the cake. They alone will not completely gin up sales. It’s selling the right product at the right time, it’s training staff to sell, and it’s creating a customer experience to say the least.
Q: Are there any cardinal sins when it comes to displays?
A: Ample lighting, most stores skimp on lighting because it’s expensive. Lighting has been shown to be one of the strongest influences in retail selling. My other pet peeve is not using signage to complete displays. Signage is a silent sales person when everyone is busy. Of-late, chalkboards have become very popular again.
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