How to Make a Newsletter More Engaging With Two Little Words

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How to Make a Newsletter More Engaging With Two Little Words

By Miranda Paquet | Jun 13, 2017

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Wondering how to make a newsletter that drives action?

It comes down to using two simple words:

“Read more.”

Why? If your business is in the habit of sending jam-packed newsletters, filled with updates, articles, and tips — you might be unintentionally turning your readers off.

Rather than overwhelming your subscribers with text-heavy emails, add Read More blocks to let readers quickly skim your emails and find the topics that interest them.

This will increase your email engagement and help you learn what topics are most interesting to your audience.

 

By | 2017-07-25T11:20:22+00:00 June 19th, 2017|Keeping Customers, Marketing, Retail, Uncategorized|Comments Off on How to Make a Newsletter More Engaging With Two Little Words