J.C. Penney has become the first department store company to move into subscription retail. This is a good idea. Is Subscription retail in your future? Think about. Then test it.
Wishing you every success Barbara.
The retailer is partnering with Bombfell, which provides a service similar to Stitch Fix and Trunk Club, to offer a subscription box of clothing for big and tall men, reported The Dallas News. The J.C. Penney + Bombfell program will operate similar to other subscription box services.
“Customers view subscription boxes selected by a stylist as “a new form of convenience,” said Mike Amend, J.C. Penney’s executive VP of omnichanne, in the report. “Men want to be stylish, too, but everyone is busy and starved for time. Here’s a better way: They receive a shipment that’s trend right, personalized and in season.”