Lululemon’s Journey Toward ‘mindful’ Customer Interactions

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Lululemon’s Journey Toward ‘mindful’ Customer Interactions

Lululemon’s Journey Toward ‘mindful’ Customer Interactions

Here is the line that stood out for me : Whether employees forged relationships during free weekly in-store yoga classes or kept paper-based files on shoppers’ preferences, “It’s never been only about physical products but human relationships,” Almeida said. “We were always about creating a community hub as our core foundation.”

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Like the principle of yoga, Lululemon Athletica knows the value of learning from a journey — in this case, its shoppers’ journeys.

In fact, this information will help the athletic apparel retailer hit its newest milestone: “touching one billion people and doubling our revenue over the next five years,” Miguel Almeida, Lululemon’s executive VP digital, said at last week’s NRF Convention and Expo in New York City.

The chain is already a global brand that has eight local websites, one million app downloads, and 400 stores worldwide. The company’s growth in the last five years has outpaced “the growth we’ve had in 19 years,” he said, adding that Lululemon’s community has always been at the core of the chain’s success. And this community was built by the associates.

Whether employees forged relationships during free weekly in-store yoga classes or kept paper-based files on shoppers’ preferences, “It’s never been only about physical products but human relationships,” Almeida said. “We were always about creating a community hub as our core foundation.”

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As always wishing you every success;

Barbara

By | 2017-07-25T11:22:19+00:00 January 31st, 2017|Customer Service, Keeping Customers, Retail|Comments Off on Lululemon’s Journey Toward ‘mindful’ Customer Interactions