In a nutshell, yes it is.
“There are many unique listening opportunities for retailers. Below is a framework for how retailers should think about listening through social media:
- In-Store Experience—Shoppers actively discuss their experiences at brick and mortar locations online. Find out what consumers are saying about shopping experience, employees, return policy, store layout, and more.
- Website—Understand how consumers are using your website regardless of whether or not you sell products online. Are they using it as an informational or coupon resource? If it is a transactional website, what are shoppers saying about the shipping charges and delivery windows?
- Products—Learn how shoppers feel about your product selection, availability, pricing and quality, as well as private label brands.
- Marketing—From brand health ,to community relations to coupons and circulars, listening to social media gives retailers the opportunity to gauge awareness of corporate initiatives and marketing.”
A Social Media “How To for Retailers” | Nielsen Wire , Have a look