Virtual Webinar: The Seismic Shift in Retail during COVID . Can Indie Retail Survive ?
Retail is in lock-down for the most part with independent retailers taking the brunt of the severe legislation . 100% our political leaders are anxious to move things forward, trying to stimulate the economy. Taking great precautions but at the expense of small business.
During this hour-long Virtual presentation Barbara Crowhurst will share up to date strategies as circumstances evolve. What you need to know about reacting to the situations as they are introduced to us in real time .
This topic list will be for sure too much for 1 hour and some of this list may not be relavent if you and your area are in total lock down. But it gives you an idea of the issues I can cherry pick from to cover.
Why it is being called Retail : The Seismic Shift ?
What shopping in your store will look like.
What should be included in your protocol statement to your customers.
How best to get that message out.
Best marketing strategies and the use of social media and other platforms.
Store redesign and traffic flow plans. Learn about the RM-6 ft square system.
In store signage and directional arrows. Why will they be so important?
Your ventilation system. What you must insure gets done
Will an online store presents continue to be important? How will your bricks and mortar store be used ultimately?
Liability insurance consideration.
How to rebuild your store traffic as efficiently and effectively as possible.
What are the proper sanitation procedures?
How to best to offer a healthy and happy environment for your employees and customers.
How best to communicate current pandemic procedures such as on line shopping, curbside pick up, shipping, delivery
Why video shopping has exploded and is offering strong support to retailers. So is Zoom and Facetime shopping.
Return policy overview.
Participants will walk away with many ideas on how to manage Retail : The Seismic Shift . That’s a guarantee.
Hot Topic: COVID-19 Retail Emergency Strategy Survival Plan
Help is on the way!
During a virtual session customized for your event, Barbara Crowhurst shares her expertise with retailers and all other businesses on strategic planning for COVID -19 survival and full recovery. Despite current conditions the economy will recover and so will business. Don’t be left behind. Barbara will take you step by step from were your business is today and the options available to you to stay in contact with your customers and continue marketing your products and services to them. Don’t disappear, fight for the right you have earned to be in business now and thrive during and then after the emergency is over.
Barbara will address and answer the following questions:
Are you struggling with sales during this pandemic?
Are you leveraging customers and clients alike by networking virtually?
What can you do if you didn’t keep up to the pace of the virtual and on line world?
I don’t understand why Instagram and Facebook are so important? Or for that matter how to use them.
I don’t know how to keep in touch with my customer. Do I have a chance to regain that connection?
Do you have a sales strategy for the pandemic?
What are you doing to keep your health at its greatest peak performance? Why is that so important during this stressful time?
What I know for sure:
Retail will never be the same, ever. So what will it be like?
Retailers have the possibility of disappearing if you don’t do this one thing . What is this?
Retailers have to change the way they do business or they will continue to contribute to the wealth of one man. Who is this man?
Key Takeaways
Establishing Health and Safety Protocol. Learn why this matters, where and how to communicate your policies and what it ultimately means to you taking charge of how you do business.
Learn what reports you must review urgently. How to see that information in real terms. What actions must be taken depending on what you find .Your survival depends on it.
Manage your cash-flow. I will share how best to do that immediately.
How to work with your suppliers during this pandemic.
Keep in touch with your customers. Don’t disappear from their lives.
What distribution channels are available to you right at your finger tips.
What marketing options are available to you.
Your future re-imagined and reinvented.