Are you ready for your Retail Makeover and manage your business more effectively? Do you know what your job description is? I know how challenging it is to manage a retail specialty store. I want you to be the best retail store owner or manager you can be.
Here is what I need you to do, you must set aside 5 hours a week to review, plan and assess what you are doing with your business. I know this seems like a lot of time. Most businesses start to fail because owners do not spend this time each week. Do not pick your home to do this work in because you will be sucked into the dramas that are taking place there and you more then likely will not focus in on the work I need you to do. Your office at the store also may not be the best place because when you are there your staff will always get you involved in what’s happening in the store and interrupt your Retail Makeover Store Planning Time.
Your Job Description:
The main focus of any retail manager or owners’ job is to improve the commercial performance of the store by increasing its turnover and maximizing profitability. Achieving performance objectives will require action in one of the main areas of retail activity: store operations; human resources, finance, buying, customer care, marketing, logistics, information technology, and administration.
Major parts of the job on a day-to-day basis include managing staff, finding new ways to improve sales, and meeting customer demands.
Typical work activities:
- managing and motivating a team to increase sales and ensure efficiency
- managing stock levels and making key decisions about stock control
- analyzing sales figures and forecasting future sales volumes to maximize profits
- analyzing and interpreting trends to facilitate planning
- using information technology to record sales figures and for data analysis and forward planning
- dealing with staffing issues; interviewing potential staff, conducting appraisals and performance reviews, and providing or organizing training and development
- ensuring standards for quality, customer service and health and safety are met
- resolving health and safety, legal and security issues
- responding to customer complaints and comments
- promoting the organization
- organizing special promotions, displays and events
- attending and chairing meetings
- updating colleagues on business performance, new initiatives and other pertinent issues
- touring the sales floor regularly, talking to staff and customers, and identifying or resolving urgent issues
- maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring what local competitors are doing
- initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market
- dealing with sales, as and when required
Do you see yourself in this list? Focusing on the above is important. Stop doing your employees work . I’ll send you your staff job description next week.
My last thought for you – if you have been thinking about enrolling in my Retail Makeover Business Planning Program, do it today. Let’s get started and right size your business.
Till next time. Have a great sales week.