What Your Logo Colour Says About Your Company

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What Your Logo Colour Says About Your Company

Just recently, I was doing some research for a client’s new store signs. Here is what I found and, because it was so comprehensive, I decided to share it with you.

When it comes to identifying your brand, your logo is probably the first thing your customers will think of.

While the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design—and specifically its colours—have more bearing on your customers’ opinions than you might think.

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By | 2016-10-21T10:12:44+00:00 February 10th, 2016|Coaching, Marketing, Retail, Trends|Comments Off on What Your Logo Colour Says About Your Company