Draw a circle on a page:
- Next, place a dot in the middle of the circle – that is your store
- The area you have created by the circle is your market place.
- The average consumer in North America will not travel more than 25 miles or 40 km to shop in your store
- Create your Market Place radius.
- Check your customer contact info and see where your customers travel from.
Very Interesting exercise. More to follow on this topic.